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Segmenting database

5 ways to cut through the noise and get your customers’ attention

Email marketing is a highly cost effective way to engage your customers, but only if they see and open your...

Online Price Shopping

Sorry, but you can’t prevent people price shopping by masking product codes

When I see competitors’ marketing messages, I’m often impressed, inspired and intrigued – all good things that help us raise...

SEO for promotional distributors

SEO Tips For Small Businesses – Part One

My Inbox is typically flooded with questions from Promotional Product Distributors and Sign Makers asking how they can stand out...

Pinterest Pinning

Stay pin-sharp to succeed – Pinterest for small business owners

If you know anything about the social media platform Pinterest, you may see it purely as a digital dreamland –...

Email Marketing

Starting from scratch: how to build a successful email marketing program

Email marketing delivers the highest return on investment of any online marketing medium, but how do you get started? In...

Price Value Scale Concept

Stop losing business on price: How to make customers less price-sensitive

High price sensitivity definition: The degree to which the price of a product affects consumers purchasing behaviors. All too often...

Perfect supplier website

What do distributors want from a supplier website?

Promotional product suppliers have a huge potential field sales force, with an estimated 23,897 distributors in the United States –...

Selfish Selling

It’s not all about you on the long road to selling

Being an effective sales person is crucial to your business success, that part is obvious: sell more products, make more...

Happy customers

Five ways you can keep your clients happy

A little appreciation goes a long way in life, wouldn’t you agree? Your customers feel the same way! As a...

Branding Word Concept

How your logo can help you close more sales

Did you know the that something as simple as the text, colors and shapes you use in your logo and...

People Buy From People They Trust Reminder Message

5 Things Your Sign Website Needs To Build Instant Trust With Customers

Your website’s appearance goes more than skin deep. 94% of people cite bad design as their number one reason for...


How to get more leads from LinkedIn

LinkedIn is a largely untapped goldmine for promotional product distributors and sign makers / sellers. Almost everyone has a LinkedIn...

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