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Google Analytics for Beginners

Google Analytics: A Beginner’s Guide for Small Businesses

I’ve seen what happens when I say ‘Google Analytics’ to some customers. There’s a bit of fear (‘ugh that sounds...

Website construction

5 Ways to Make Your Promotional Products Website Work Better

Promotional product distributors have a problem. You’re selling the same products at the same price as 22,000 other companies –...

Niche Marketing

How to win business when you’re not the cheapest or the best

To become a market leader, you can be the cheapest, you can offer the best product, or you can provide...

Why signs work infographic

The power of signage [infographic]

Signs are usually sold to people who know they want a sign. Sounds obvious, right? But sign shops can, and...

How often should I email someone?

How often should you send marketing emails?

Finding the right frequency can be a delicate balance. You know you need to communicating with the people on your...

Social media or email marketing?

Email marketing or social media – where should you invest your time?

A frequent sentiment I hear from promotional product distributors and sign shops is that they have a great audience on...

Productivity Apps for Promotional Products

8 life hacks to make you better at your job

There are some services that, once used, you can’t live without. I’ve assembled my list of these ‘can’t-be-without’ apps, websites...

Customer Loyalty

How to build a loyal customer base

I’m sure I don’t have to tell you how important repeat, loyal customers are to your success. Turning one-time shoppers...

How to win at Google

Play the game of visibility – how to win at Google

Having higher visibility in searches is key to getting your business found. But exactly how do you improve visibility on...

email marketing, constant contact, email analytics, promotional distributor, sign shops, promotional suppliers, how to

How to measure the success of your email marketing

Email marketing is the most cost effective way to reach potential clients and maximize existing ones. But two-thirds of campaigns...

Build online credibility

10 Website Hacks to Boost Online Credibility

As a promotional products distributor or sign shop, you’ll have done your fair share of research on how to separate...

Segmenting database

5 ways to cut through the noise and get your customers’ attention

Email marketing is a highly cost effective way to engage your customers, but only if they see and open your...

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