Angry Birds Gone Wrong: A Lesson in Website Trust

Target CustomersA wise man once said: “All the world is made of faith, and trust, and pixie dust.”

Who was this wise, wise man you ask? Think Wendy, Captain Hook, and the Lost Boys… That’s right! J.M. Barrie, the established author of the fantasy novel Peter Pan.

You might be tapping the tip of your pen against your desk pondering: “Why would a B2B business write a blog about Peter Pan, and what does business have to do with pixie dust?”

Though I wish pixie dust were a remedy to business troubles, I want you to focus on the first two ideals: faith and trust.

To avoid deterring many of you from a philosophical debate about what makes the world go ‘round, I will simply say that faith and trust are two key components of consumer/producer relationships.

Without a solidified, trusting relationship with your customers, do you think you would develop a database of recurring customers?

If you answered “no,” you may scroll past the next paragraph. However, if you answered “yes,” let me lay out a scenario for you…

Let’s say your teenage son hijacks your iPad to play a “larger” more “realistic” version of Angry Birds. Of course, millennials have to multitask while doing everything, so you see him walking down the hall with a can of Dr. Pepper and your delicate iPad in hand. He trips over his dirty pair of shoes that were carelessly tossed on the ground when he got home from school. He pretty much throws your iPad across the room mid-fall, and you see your prized tech device shatter into way too many pieces.

You’re heated, but you know you need an iPad to manage your small business on the go. So you sit at your desk in front of your laptop and start browsing iPads on the Google product search. You come across a listing from iPadTown that claims to have brand-new iPads for a price that seems too good to be true… Hallelujah! You exhale. You place your mouse over the link praying to your higher power of choice that this is a legitimate deal… But, you land on their website and it is the most infantile-looking website you have ever laid eyes on. They have a simple blue background, black text (“How can I even read this?” You say to yourself), and cheap looking links that make you metaphorically run to the exit button.

Little do you know that iPadTown is a legitimate business providing iPads for significantly less than the Apple store (click this link to actually purchase an iPad if the story I have described is word-for-word what happened to you). You came to the conclusion that iPadTown was anything but a trustworthy business because they had a terrible website with not so much as a link to their “Twitter” page… NOTHING!

Here’s a hypothetical question for you: Would you spend your hard-earned money for an iPad for iPadTown? I sure wouldn’t. Who knows what they will do with my credit card information?

Let’s take the scenario with your clumsy teenage son, and play it out a little differently… You are back to browsing Google for an iPad and you come across an eBay listing for the exact same price as the iPadTown iPad, and you immediately click “Add-to-Cart” and submit your payment information, without a hesitant thought. Why is this? Well, let’s take a look at eBay’s website:

eBay-Site-Example

Look at all of this customization! We have the option to create a user profile, customer support a mouse click away, categories and sub categories, beautiful product images, discount banners, and a simple yet efficient site design.

There is more weight in your website design than one might think. Gone are the days where placeholder websites satisfy a potential customer. As the Internet continues to dominate commerce and product research, the more essential web design becomes.

Check out this statistic: “94% of web users cite web design as the reason they do not trust particular sites” (InstantShift.com). Anyone else get a twinge of anxiety with this statistic?

Unless you are a HTML expert or you were voted “Most Likely to Be a Coder” in your high school senior yearbook, then this statistic probably weighs heavy on your heart.

No need to fret, whatsoever, my friends. If you are a supplier or a distributor in the promotional products industry then click here and we have a platform that is TO-DIE-FOR (like totally, oh my God!).

If you are not a supplier or distributor in the promotional products industry, we would never leave you high-and-dry. Who do you think we are?!

Here are 5 site improvements you can apply RIGHT NOW to improve your website:

  1. Place your contact information (i.e. Office phone number, address, email address, etc.) somewhere on your home page. You need to be accessible to potential customers! What do you think they are going to do if they cannot ask a dire question? Yep! That’s right; they will go elsewhere.
  2. If you have social media profiles, download a social widget and include this on your site. If you do not have a social media profile, your first order of business is to create one. Then you can download a widget.
  3. Take a look at your site’s color scheme. If you are using a blue background with red font, change it. It isn’t artsy, it is difficult to read and frustrating to everyone but you.
  4. Leave watermarks to the professionals. What I mean is that I highly encourage removing the beautiful tiled image of your face or the outside of your office space from your background, and stick with a solid color until you can have this image coded, right.
  5. Everyone wants to be a photographer at some point in their life (especially since the invention of Instagram, where everyone and I mean everyone is a photographer. So, test your skills with some product photos. It is imperative to have images of your products; no one wants to buy blindly. If they don’t care, then there might be some deeper issues…

Hopefully you have achieved a sense of enlightenment after reading this blog; if you have yet to believe that your web design is a crucial element of consumer trust, comment below and we will “BATTLE ROYALE!”

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