Link Building 101

If you aren’t actively pursuing an organic SEO strategy, paid SEO is a complete waste of your money, time, and sanity.

You will not make it to the front page of Google if you are not optimizing your organic SEO in the following ways:

  • Content marketing (i.e. blogs, infographics, whitepapers, eBooks, etc.)
  • Social media visibility (frequency of posting relevant content)
  • On site optimization (i.e. keywords, descriptions, landing pages, etc.)
  • And lastly, link building

Thus far, we haven’t spoken much about link building, and why it’s so important to optimizing the visibility of your website in Google search results.

This is not to say that link building is less important than its other, more popular SEO counterparts!

Link building is a fantastic way to both boost SEO and establish credibility in your particular industry.

Before I delve into the realm of link building, I have decided to so something a bit different…

Instead of a long winded blog, I decided to curate links and helpful references for you to read at your leisure.

I would love to hear what you think about this blog format, if you wouldn’t mind participating in the poll below. All it takes is a click, and you will experience a higher level of catered content.

[polldaddy poll=8610926]

What is Link Building?

I curated far and wide, in hopes of finding the most descriptive link building content. I recommend creating a ‘Bookmark’ folder on your default browser, and ‘star’ these websites. They may prove quite handy in the future! (While you’re at it, you should favorite our blog, too!)

What is Link Building? Via Search Engine Watch.

Jon Ball creates a very comprehensive overview of link building: what is it? Why is it important? This is a great, quick read for those of you who would like to go back to basics.

Link Building via Wikipedia

If you find a breath of simplicity when browsing Wikipedia articles, this overview is perfect for you.

How Do You Go About Building Links?

Link Building Post-Penguin 3.0: 6 Ways To Earn High-Quality Links via Forbes Business

Since the release of Penguin 3.0, link building has changed quite a bit. Gone are the days of validating spammy links! Google has cracked the whip, requiring higher quality links for search engine optimization. This fantastic Forbes article reveals just what you need to do to cope with Penguin 3.0.

Link Building – How to Build Links for Free via WordStream.com

Though this article may be a tad wordy in some places, I most certainly wouldn’t miss an opportunity to include a help sheet for creating ‘free’ backlinks! That would be rude!

General Link Building Guides for Small Business Owners

The Advanced Guide to Link Building by QuickSprout (Authors: Neil Patel and Brian Dean)

This all-encompassing guide is quite lengthy. If you want to dedicate an hour or more to research link building, I highly recommend this detailed guide. I guarantee you will witness a strong ROI.

The Beginners Guide to Link Building by Moz

Again, a lengthy guide to understanding link building; understandably so, since Moz is the Internet’s leading marketing expert. Are you convinced to bookmark this site, now?

More on SEO from the Trade Only Blog

For our newbie cyber friends, here are a few of the most recent blogs I’ve written on search engine optimization, to which you may want to refer after reading this blog:

In Conclusion

I hope I have provided enough helpful guides for you to start attacking link building. Link building is a surefire way to boost your business’ visibility in search engines; I highly suggest you take some time out of your busy, entrepreneurial week to study one or both of the general guides I have provided as links above!

If you find yourself running into any questions along the process of studying link building, please feel free to ask your questions in the contact form below, and I will do my best to answer them.

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