The Quickest Way To Impress Potential Customers

Repeat business and staying relevant are critical to your success…but you already knew that. What you don’t know is that while you’re keeping your current customers satisfied, there’s something that you can easily do to bring in new customers. You’re thinking to yourself: we have a website, we have in-demand products; we’re on social media. What more could potential customers want from us? Customers want reviews.

Reviews are one of the best ways to demonstrate how effectively your product or service can benefit prospective customers. Why? Because the words come from people just like you. The best part is – it’s easy. You’re essentially enjoying the fruits of your labor by using past business to bring in new business. So without further ado, here are the 4 quickest ways to impress new customers.

  • Talk to your customers or clients about participating in case studies

Have you tried reaching out to some of your past customers? The average consumer understands the importance of online reviews, and will likely be willing to share their experience with you. Start by compiling a list of your most devoted clients and contact each one. Use their responses (with their permission of course) to be featured as a review on your homepage.

  • Encourage your customers to write online reviews

Select the forum that you’re most dedicated to receiving reviews on, such as Yelp or Facebook, and send out an occasional email requesting feedback. This is something that you can easily setup through an email campaign and the results will be priceless.

  • Showcase positive customer tweets on your website

Twitter is a great way for customers and businesses to connect. You may be sitting on a gold mine of reviews and not even realize it. Check your company Twitter page for any past tweets that your customers may have left you and feature them on your website by adding a twitter feed.

  • Create customer testimonial videos

While a written testimonial from a customer is a fantastic piece of marketing collateral, a video testimonial is even better. There will be no question regarding if the person is real or if the testimonial is made up. Encourage your satisfied customers to record a video testimonial for you.

Now that you know the 4 quickest way to impress potential customers, the next step is to check with your web designer to determine the best way to add testimonials to your site. There are a number of possibilities so determine what looks and feels right for your specific web design.

Customer Focus provides websites and cloud-based order management for promotional product distributors, sign makers and print managers.

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