It’s not all about you on the long road to selling

Selfish SellingBeing an effective sales person is crucial to your business success, that part is obvious: sell more products, make more money, and grow your business.

But a truly skilled sales person knows that there is an art to sales — and a big part of that art is mastering the fine line of selling without selling.

Confused? Let’s use a real life example.

Say it’s the first time I meet you and we strike up a conversation. Then, all I do is talk about me and what I want you to do for me. Would you continue to talk to me? Probably not.

The same applies to marketing your business — it can’t be a one-way street. The most effective method of sales isn’t the in-your-face hard sell.

Think about ways that your customers can benefit from your interaction. Then they’ll be more likely to pay attention, engage with you, and ultimately buy your product or service.

Here are some tips to help you master the art of selling without actually selling.

Give your audience a reason to like you:

In social media marketing, or really any form of marketing, you rarely want to talk about yourself.

Share ideasThis might seem counter-intuitive but if you talk about things your audience cares about, educate them about the topics you’re an expert in, and let them share their thoughts; they will be much more willing to listen to you when you do talk about yourself.

Remember, you are an expert in whatever you do, and your audience knows that. This gives you the opportunity to demonstrate your expertise and build relationships with your customers.

For example, if you specialize in custom-printed clothing, offer tips on everything from the pros and cons of different fabrics, to expertise in color selection.

When you show off your expertise, your customers will appreciate you for educating them about the things they’re interested in.

 Let your audience talk about themselves:

No surprise here – people love to talk about themselves. Tap into that urge. Ask your audience questions related to your brand or create a poll and let them participate.

The best thing about doing this is that you’re not only increasing engagement but you’re learning who your audience is, what they’re interested in, and what they’re looking to learn from you.

Make your audience laugh:

So many people are afraid to post things that are not directly related to their brand. This is a fear you need to overcome.

Again, we return to the custom-print clothing business. You can post a picture of a person in a brightly-colored outfit, captioned: “Sometimes, it’s good to stand out from the crowd.”

You can also go a little further off topic but make sure to bring it back to your audience.

80/20 RuleUse the 80/20 rule:

Now comes the part where you get to promote your business—yes, of course you can still do that! The key is to stick to the 80/20 rule for your content.

By building relationships with your customers and ensuring 80% of your content is for them, you can then throw in 20% about yourself without the fear of scaring them away.

Since you’ve engaged your customers with the valuable information they’re looking for, allowed them to talk about themselves, and entertained them, they’ll be willing to listen to your promotions without feeling like they’re just another person you’re selling to.

People don’t want to be (overtly) sold to, but there are numerous ways to spin your content so you’re selling them without making them feel like you’re selling them.

This is the key way to build engagement and relationships.

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