Stay pin-sharp to succeed – Pinterest for small business owners

Pinterest PinningIf you know anything about the social media platform Pinterest, you may see it purely as a digital dreamland – a place people go to pin wishes to their ‘dream wedding’ board, and catalog other whims; everything from ‘someday holidays’ to ‘future home’.

While there certainly is this type of content on the platform, Pinterest has also proved itself in another way: as a marketing powerhouse that drives action for businesses.

If you haven’t done so already, it might be time for your business to get on board with Pinterest and leverage the power of this platform while it’s hot.

Here’s what you need to know as a business on Pinterest:

Know the difference between personal and business

A personal Pinterest account is a place for you to share your interests and hobbies with your friends and family. A business account is very similar to a personal account, but it follows business terms set by Pinterest. These terms help businesses use the tool to promote their products and services and direct traffic to their website or blog.

You can verify your website in the Pinterest account, and add buttons and widgets to your website to make it easy for people to pin your content.

Think visually

Pinterest ExampleAt its core, Pinterest is about sharing content through beautiful, engaging imagery. Regardless of what you’re sharing, the image you include should be both relevant and visually appealing.

You’ll want to use images and content that do two things:

  • Catch people’s attention
  • Keep them interested enough to like or re-pin your content.

Don’t just promote, provide value

The content you share on Pinterest (as well as any other social network) needs to be engaging, helpful, and interesting to your audience. Otherwise, you’re talking about yourself all the time and not getting to know your customers or what they want.

You should absolutely use the platform to promote yourself, but mix that content with other information your audience will find interesting, relevant and helpful.

Be active

It’s easy to forget about social networks for a few days – you get busy, it’s understandable. But keeping your boards updated and pinning things frequently are a few ways to maintain an engaged Pinterest following. If you don’t maintain your page, you might lose those followers.

To avoid this happening, keep your page fresh and updated. You can do this by pinning new content every few days, or if you have no new content, re-pin or like something you see.

Pinterest Example 2

Follow the correct etiquette when sharing other’s content

It’s definitely OK to share content you didn’t originally create, but don’t misrepresent the pin as your own work. It’s best practice to make sure that the content’s creator is credited in the pin’s description – it’s even better to link that image to the content creator’s website.

Measure your results

Pinterest has built-in analytics, but to access them you need to make sure that your account has been verified and linked to your website. Once you’re verified, you can see which pieces of content people are pinning from your website, and what kind of engagement they’re getting.

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