Play the game of visibility – how to win at Google

Having higher visibility in searches is key to getting your business found. But exactly how do you improve visibility on Google?

Think about it this way: Google is a business just like yours (well, maybe a bit bigger…). Just like you strive to provide your customers with great service to keep them coming back, so does Google.

This means that as a search engine, Google wants to have the best, most reputable and most relevant content listed first. Having understood that concept, here are five steps you can take to improve your search visibility…

1. Manage and update your online listings

Search Engine ResultsFrom online review sites like Yelp to mobile apps like Foursquare and city guides like TimeOut, it can be difficult to keep track of all the places your business information is listed online. As a result, the information that’s being found can differ from site to site.

This will confuse potential customers and could make it difficult for Google to identify your business and recognize the correct information as well. Make sure your information is consistent across all sites.

2. Remember – social media matters

Helping you get discovered is one of the advantages of sites like Facebook, Twitter or Pinterest that is often overlooked.

Google recognizes that the size of your social media audience and the number of people sharing your content are reliable factors to consider when determining a source’s credibility.

By maintaining an active social presence, sharing content on a regular basis and engaging with your audience online, you’ll not only grow your community but you’ll also strengthen your relationship with Google as well.

3. Optimize your website

When someone lands on your site, they should be able to tell right away who you are, what you do and how you can help them. From there, they should also be able to find the most important details about your business right away.

Provide descriptions of your business, your services and the products you sell. Add links to additional resources and make sure people can easily navigate the content on your site.

The easier it is for people to find that information, the easier it will be for Google to pull your content into a search result.

4. Create continuous new content

Content in various forms is the driving force behind the many ways that people can find you online. By  consistently publishing new content that’s relevant and helpful to your target audience, you can begin to build authority.

As your content starts to generate more traffic and engagement from your readers, Google will give your content more support. This will not only help you attract more readers, but will also provide a new door in which potential customers will soon be coming in through.

Importance of new content

How the Customer Focus blog appears on our website

5. Get started today

Take a quick inventory of how your activity maps to some of these best practices — are there areas you can work on? Now’s the time to get started!

Become more active on social media, start a blog to regularly publish new content and make sure your business information is accurate wherever it is listed.

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