Top 5 Promo Websites of 2015

One of the most common issues I find with websites is something called “Build it and Forget it” syndrome.  It’s the website that you build today but don’t change a thing for the next few years.

If you haven’t updated your website recently, then chances are you’re missing out on some really great tools and methods to build your business and online presence. Not to mention staying ahead of competitors. But with the New Year approaching, now is the time to freshen up your website.

But what exactly makes a great website? To help answer that question, Customer Focus rounded up the Top 5 Promo Websites of 2015. Keep in mind that there’s no scientific method to a great promotional products website. This list consists of sites that are well-designed, unique in some way or simply user-friendly. Often times business owners forget that the end user is a person just like them. As you go through this list, you’ll be sure to find that some of the best websites are the simplest in form.

Screen Shot 2015-12-28 at 10.57.42 AM

#5 – Raincity Promotions 

The first thing you’ll notice about this site is that its extremely clean looking. Your eyes are able to take in all the information without being overwhelmed. Having a clean, well-organized homepage is key to getting the end user to take the action that you desire, ie. making a purchase or requesting info.

The next thing you’ll notice, is that they’re putting the customer first.

It’s not all about ME, ME, ME! They clearly layout their ‘process’ in how they serve their customers, and make it easy for the customer to request more information. They also have a well-laid out menu that makes it simple for customers to find the product they’re looking for.

Key Takeaway: You should always be asking your customers questions to get their feedback. Understanding your customer’s pain points, confusion and what they are really looking for can help you design a site that converts higher.

And when it comes to design — less is more. You need to present consumers with enough options to attract them, but not so many that they become overwhelmed and leave.

What makes Raincity Promotions so great, is that everything about their website is tailored to pleasing the customer and answering their questions without making them search for it.

#4 – Bonzgear

Screen Shot 2015-12-28 at 1.04.38 PM

While they’re technically only selling one product, Bonzgear does a great job of featuring their one product in a variety of engaging ways: a sliding banner, 360 spin, and a video of the product in action.

All of these elements make this sports-gear website a home run.

They’re heavily relying on videos and images to convey their message, which helps the customer visualize the product and imagine themselves using it.

Key Takeaway: You can use pictures in the background or as a central element of your page to prime emotions that come with the purchase of your product. Or, you can prime a desirable action that requires the purchase of your product.

Both times, you trigger memories, that might only be distantly related to your product, to guide your customers’ decisions. And by adding the use of 360 spin you allow users to visualize their product without the need for a physical sample, helping you close more sales, faster.

Screen Shot 2015-12-28 at 1.07.41 PM

#3 – Technomarketing Inc 

Telling your brand’s story is important because its inviting and helps you stand out from your competition.  As you can see, Technomarketing does  great job of this.

By placing “Who we are” at the center of their homepage, they’re using the powerful technique of storytelling to build a relationship with the end user.

You’ll also notice that they have Live Chat enabled on their website. (Here’s how you can add Live Chat to your site).

Whenever I see a website with Live Chat I get all warm and fuzzy inside and that’s because it makes your website that much better than your competition. If you haven’t already heard, Live Chat has the highest satisfaction levels for any customer service channel, with 73%, compared with 61% for email and 44% for phone (Source).

This website has three very important elements that every website should have: They tell their story, they clearly state what they offer, and they make it easy for the user to contact them.

Key Takeaway: At the end of the day, you’re dealing with people — your solving problems, alleviating pain points, and providing customer experiences.

If you offer some sort of live service (phone or live chat), it’s vital that you get customers to a live person in 2 minutes or less. Otherwise it creates frustration that can lead to a seriously unhappy customer.

#2 – Incentives by Design   

incentives

The reason I like Incentives by Design is its simplicity at its finest — in fact, their banner even says, “simply the best swag without the hassle”. And they’re right, their homepage is hassle free.

In addition to having an organized top and bottom menu, they also use large image thumbnails to help navigate the user.  And Incentives by Design makes a point of making it easy for a customer to contact them by placing a simple form in the center of their homepage.

But the one thing that really stands out on this site is their blog. A blog gives you the opportunity to create relevant content for your customers. Incentive by Design is using this as a marketing tactic to drive traffic back to their website. And they’re doing it in a way that is both fun and creative.

Key Takeaway: Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search.

Your business should be on Facebook, Twitter, Pinterest, LinkedIn, and GooglePlus, so use those platforms as an opportunity to post links  – with relevant visuals – of your blog articles. This will give your social followers a reason to click through to your website.

Screen Shot 2015-12-29 at 9.23.06 AM#1 –  PromoCity

Their use of captivating photos alone could be the reason by PromoCity is number one on my list. However, there’s another element of the site that makes them stand out.

PromoCity is an eCommerce site, which means their customers can select a product, customize it and checkout.

This is key — because many distributor websites are inquiry only, but Promocity is an innovator by taking the bold move of selling online.

Key Takeaway: The convenience of online shopping is attracting more and more B2B buyers, but if you’re not ready to get rid of the consultative side of your business then consider offering both.

 So what made these sites so great?

They use great visuals:   It takes only 1/10th of a second to form a first impression about a person, and websites are no different.

 It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. Inspiring photography is the leading first impression creator. So be sure to invest in a professional photographer or stock photos.

They tell their brands story: Don’t think of storytelling as a “selling” tool; think of it as a method of building strong relationships with your customers. Your story identifies what your passions are and serves as the foundation for all your future content developments. Dedicate your “about us” page, and even a part of your homepage to share your unique story with customers.

They make communication simple: The use of a contact form and Live Chat  let’s users know that they’re connecting with people that are there to help them with whatever they need. Be sure to dedicate a single page to “contact us” but also place a form or button on your homepage to make things even easier on users. And by using a free site like Tawk.to you can add Live Chat to your website. Just be sure you have a dedicated employee(s) to respond promptly to inquiries.

They do something different to stand out: Something as simple as a blog can help your stand out from others. And don’t be afraid to show your personality on your website, but just be sure its consistent with the messaging and imagery of your brand identity. You want to come off as an expert, but its also beneficial to show off what makes you – you.

Leave a Reply

Your email address will not be published. Required fields are marked *

UA-50207067-2