6 Common Mistakes That Will Kill Your Website

The first impression is said to be the most important. The same applies when someone visits your website for the first time; if they initially have a bad experience then chances are they won’t be eager to go back onto it. Even worse, they will probably end up going to a competitor. Your website is ‘the face’ of your business so mistakes that can easily be avoided should be avoided or they’ll negatively impact your business and brand.

Here are the six most common website mistakes to avoid:

 

Fotolia_98802879_300pix1.Unclear Homepage

Undoubtedly the most important page on your website, the homepage is your virtual front door. It should clearly answer the most important questions: Who are you? What do you do? How will it benefit your visitor? Talk your visitor’s language so it’s clear that they’re in the right place as soon as they enter your site.

 

 

2.Bad Navigation

This not only affects visitor experience, but SEO, too. Using generic terms such as ‘Who we are’ is a mistake – instead use popular key phrases that Google loves. Check out the Google Keyword Tool for free.  Avoid too many options in your menu and think about the order in which you organise this. Items that appear first or last on a list are the most effective – navigation is no exception. Psychology studies show attention and retention are highest for things that appear at the beginning and at the end so take this into account when thinking about your menu order.

 

3.Broken Links

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Aren’t ‘404 Errors’ the worst? Think about it, you’re in the middle of a great article and you click on a ‘find out more’ … and you hit a wall! 404 errors occur from renaming or moving web pages, linking to content that has been deleted or moved or linking to a third party page that isn’t there anymore. This seriously affects the user experience and can be pretty frustrating. It also affects your SEO as search engines take a note of it. Could you be a victim of broken links?

There are many free broken link checker tools that you’ll find around the internet and platforms such as Wordpress have their own broken link checker plugin.

 

4.Cluttered Pages

Web pages should be visually appealing, but that doesn’t mean that you should fill the page with as many things as possible. Keep it simple and straight to the point. A sign of a cluttered page is if you ignore important areas, links or instructions on the page. When a website has a lot of information to put across, it’s best to create a sitemap and organise into categories. Sign up to Google Analytics and see if you have visitors leaving particular pages as this could be an indication of something that you could be doing better.

 

Fotolia_90474620_300pix5.No Contact Details

So you’ve got an amazing website and visitors are very interested in your products and services. The next natural step that they take is to look for your contact details…but wait, there is none! This is just as important to them as it is to you; the last thing you want is to lose business.

 

In fact, going back to Point 4 with the level of importance in a menu, this is pretty important and should be your last menu option.

 

Fotolia_103422555_300pix6.Not Mobile Friendly

Today, 1.2 billion people are accessing the web from a mobile device and 80% of all internet users use a smartphone! If your website isn’t mobile friendly, you’re asking for a high bounce rate. If users find it difficult to navigate on an iPhone or Android, they’re going to leave.

 

Customer Focus provides mobile optimised enquiry and ecommerce website for promotional product distributors. Find out more at www.customerfocus.com and start winning orders.

 

Sources: Hubspot, Kissmetrics, Smart Insights

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