Top TEN free marketing tools that any small business should use

Starting up your own business can be one of the most ambitious and rewarding steps that you can take in your life. It’s also no secret that being your own boss can also come with many challenges; lack of money, time, and direction to name a few. Adding to this list is an important question: How do I put my company on the map and get leads coming in? Yes, MARKETING.

Here are some great tools that you could be using if you’re on a budget!

 

1Hootsuite: one platform to manage all social media
If you have multiple social accounts, then I recommend that you sign up for a free account on Hootsuite. Create, schedule and send posts to all of your accounts from one platform. It saves tons of time!

 

2Artworktooldesign your own artwork
If you’re looking to create a quick business card design, Facebook banner and much more, then look no further. Artworktool lets you create, share and store digital and print-ready artwork online.

 

3Survey Monkeysend online surveys and questionnaires
Getting feedback from the market is important. Analyse customer satisfaction or do market research with Survey Monkey. Create surveys, collect responses and analyse your results!

 

4Google Analyticsanalyse your website statistics
It’s an ideal tool to analyse web traffic, sources, engagement levels and a lot more. Add a snippet of code onto your website and you’re ready to go! See the top metrics to measure here.

 

5Blog Topic Generatorsay goodbye to writer’s block
Blogging should be on the top of your list when it comes to SEO. Hubspot have a fantastic feature if you’re struggling on what to write about. Type in a few keywords and you’ll see lots of inspirational blog topic options.

 

6 Constant Contact: available with our  Customer Focus packages 🙂 
Choose from hundreds of mobile optimised templates and create beautiful emails to your customers and prospects. Enquire about Ultimate, our business management system that integrates fully with Constant Contact.

 

7Keyword.iofind suitable keywords to boost your search engine rankings
Get hundreds of keyword suggestions using this free tool (can be upgraded for extra functionality). Having optimised keywords for your content ensures you’ll rank higher on the likes of Google, Bing and Yahoo.

 

8Google Trendslatest news, stats and info on your chosen topics
To be seen as an expert, you need to know what’s hot and what’s not! Google Trends lets you type in any keyword of your choice and you’ll see a list of all popular relevant topics.

 

9Website Graderhow good is your website?
Type in your URL and Website Grader will analyse your website and tell you what you’re doing brilliantly, and what you need improvement on. Not only that, they’ll also provide you with tips.

 

10Open Source Explorer (SEOmoz)build high quality links
Link building is a key contributor to getting your brand out there and improving your search engine rankings. With Open Site Explorer, you can research back links and find link building opportunities.

 

Customer Focus provide publication, exhibition and software services to promotional product suppliers and distributors. Find out more here.

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