5 Reasons Consumers Prefer To Shop Online

There are many reasons for promotional products distributors to be savvy about the future of online shopping. Buyers are getting younger, and increasingly want the option to go online for their purchases. There are numerous advantages and benefits as to why more and more consumers are saying they prefer online shopping over previous conventional shopping these days. From convenience to wider choice, a consumer wants full control over their purchases without the need of back and forth of phone calls and emails. It’s important to understand the psyche of the online shopper. Cater to this and you’ll have consumers flocking to your online store.

Here are some main reasons consumers prefer to buy online:

1) Convenience: Where else can you do shopping, any time of the day and night, and from the comfort of your own home? You can do your shopping in minutes even if you are busy, avoiding tiresome phone calls and emails describing what you are after.

2) Better Prices: Consumers feel that they can get more competitive prices from online stores because information on products is current and up to date compared to month’s old catalogues they are browsing.

3) Variety: Consumer want to be able to see a variety of products, selections of colors and sizes all at the same time.

4) Creative freedom: Everyone enjoys having control. An online designer is a key element in keeping a consumer happy. Giving them creative freedom to customize their products themselves without back and forth communication with distributors.

5) Online checkout: Security. It’s as simple as that. Online purchase methods are secure, convenient and give consumers the reassurance that they are dealing with a reputable company.

Interested in an eCommerce website? Our Business in a box bundles include an eCommerce website with integrated online designer and virtual samples. They also include a range of technology and catalogues including; Product Sourcing, Order Management, Email Marketing and Eflyers. Get in touch to find out more.

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