The power of personalized gifts
Many online sellers are discovering that they can improve on customer loyalty and engagement through the promotion of personalized gifts.
After all engagement is key in keeping an online consumer interested. If a consumer is unable to navigate your website quickly and easily find what they are looking for they will quickly lose interest and take their business elsewhere. But equally importantly is what products you have on offer and what makes them good enough to add to the basket and complete checkout.
Customization is a great way to differentiate your products from those of competitors at a time when the competition is rapidly on your heels. Why? Because simply consumers value personalized gifts above non-personalized. Personalization has the power to turn an average present into something meaningful and cherished forever.
Not convinced? Here are some reasons why personalized gifts make great presents, and more importantly an insight into the psyche of your potential customers:
- A Personal Touch – A personalized plaque engraved with their name, a photo on a coaster or an imprinted frame, all are good ways of making a friend or relative feel special. It lets them know that you made this gift just for them, and it’s not just something purchased last minute or in a hurry.
- No one will have the same – Everyone had been to a party and the birthday boy receives two of the same gift. A personalized gift is a surefire way of avoiding anyone having got the same as you.
- Something to keep – Once the birthday party has ended, or after the recipient has played with the items for a few days, they will likely become another dust collector. Having a personalized gift can make a special present stand out from the rest.
As you can see it really is amazing what a little bit of customization can do to keep a recipient happy.
So why not get involved and start offering a way for your customers to personalize your products direct from your website? After all the easier you make it for them, the more likely they are to buy from you!
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