Posts by Adil Rifai

3 reasons why trade shows work…

3 reasons why trade shows work…

While trade shows are not easy, there are many worthwhile reasons to exhibit from visibility to credibility. Establishing a presence,...

Grow your network

6 ways to grow your email subscriber list

Email marketing is to small business owners what lightsabers are to Jedi – an incredibly effective tool that you can...

Newsworthy Press Releases

5 tips for writing press releases that actually get read

What’s the point of a press release? You’re hoping to gain exposure for your business, while the publisher is looking...

Google Analytics: A Beginner’s Guide for Small Businesses

I’ve seen what happens when I say ‘Google Analytics’ to some customers. There’s a bit of fear (‘ugh that sounds...

Website construction

5 Ways to Make Your Promotional Products Website Work Better

Promotional product distributors have a problem. You’re selling the same products at the same price as 22,000 other companies –...

Niche Marketing

How to win business when you’re not the cheapest or the best

To become a market leader, you can be the cheapest, you can offer the best product, or you can provide...

Why signs work infographic

The power of signage [infographic]

Signs are usually sold to people who know they want a sign. Sounds obvious, right? But sign shops can, and...

Productivity Apps for Promotional Products

8 life hacks to make you better at your job

There are some services that, once used, you can’t live without. I’ve assembled my list of these ‘can’t-be-without’ apps, websites...

Segmenting database

5 ways to cut through the noise and get your customers’ attention

Email marketing is a highly cost effective way to engage your customers, but only if they see and open your...

Sorry, but you can’t prevent people price shopping by masking product codes

When I see competitors’ marketing messages, I’m often impressed, inspired and intrigued – all good things that help us raise...

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