Articles by Industry

10 ways to Maximise your ROI at PPExpo 2017

Written by our guest Blogger John Heffernan from Red Live Media.   For many attendees at #exhibitions one word spreads...

Martin Varley, CEO of Customer Focus

The year ahead: 2017

It’s that time of year again as Martin Varley, CEO of Customer Focus, shares his take on the year ahead,...

PPExpo 2017

PPExpo 2017: Still the biggest, always the best

WHAT IS PPEXPO? PPExpo is the biggest dedicated trade show in the promotional products industry in the UK and Ireland....

The power of personalized gifts

Many online sellers are discovering that they can improve on customer loyalty and engagement through the promotion of personalized gifts....

exhibition

7 Top Tips for a Successful Trade Show Follow-Up Campaign

With all the planning and the organising of exhibiting at a trade show, not to mention the big day itself, it’s...

4 Business Habits to Burn this Bonfire Night

Being your own boss can be one of the most rewarding, yet challenging times of your life so it’s no...

A checklist

Create Your Own Trade Show Checklist

Happiness is a ticked-off list, or so the saying goes. Trade shows can be complicated affairs and if you’re planning...

4 common mistakes that are scaring your customers away

Haunted houses, scary movies and Halloween parties: At this time of the year, being scared is generally a good thing and...

4 Ways to Make Customers Fall in Love with Your company

A crucial part of having a successful business is how you treat your customers. Nurturing those relationships to show that...

Top TEN free marketing tools that any small business should use

Starting up your own business can be one of the most ambitious and rewarding steps that you can take in...

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