Articles by Industry

promo consultant, promo distributor, promotional distributor, consultant,

Stop giving your time away for free: How to sell your services as a consultant

Selling on price is a hard-to-achieve strategy in the promotional products industry. It’s possible to succeed if you have an...

Website construction

5 Ways to Make Your Promotional Products Website Work Better

Promotional product distributors have a problem. You’re selling the same products at the same price as 22,000 other companies –...

Niche Marketing

How to win business when you’re not the cheapest or the best

To become a market leader, you can be the cheapest, you can offer the best product, or you can provide...

Why signs work infographic

The power of signage [infographic]

Signs are usually sold to people who know they want a sign. Sounds obvious, right? But sign shops can, and...

How often should I email someone?

How often should you send marketing emails?

Finding the right frequency can be a delicate balance. You know you need to communicating with the people on your...

Segmenting database

5 ways to cut through the noise and get your customers’ attention

Email marketing is a highly cost effective way to engage your customers, but only if they see and open your...

Sorry, but you can’t prevent people price shopping by masking product codes

When I see competitors’ marketing messages, I’m often impressed, inspired and intrigued – all good things that help us raise...

Stop losing business on price: How to make customers less price-sensitive

High price sensitivity definition: The degree to which the price of a product affects consumers purchasing behaviors. All too often...

Perfect supplier website

What do distributors want from a supplier website?

Promotional product suppliers have a huge potential field sales force, with an estimated 23,897 distributors in the United States –...

5 Things Your Sign Website Needs To Build Instant Trust With Customers

Your website’s appearance goes more than skin deep. 94% of people cite bad design as their number one reason for...

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