Promotional Products

promo consultant, promo distributor, promotional distributor, consultant,

Stop giving your time away for free: How to sell your services as a consultant

Selling on price is a hard-to-achieve strategy in the promotional products industry. It’s possible to succeed if you have an...

Website construction

5 Ways to Make Your Promotional Products Website Work Better

Promotional product distributors have a problem. You’re selling the same products at the same price as 22,000 other companies –...

Niche Marketing

How to win business when you’re not the cheapest or the best

To become a market leader, you can be the cheapest, you can offer the best product, or you can provide...

How often should I email someone?

How often should you send marketing emails?

Finding the right frequency can be a delicate balance. You know you need to communicating with the people on your...

Segmenting database

5 ways to cut through the noise and get your customers’ attention

Email marketing is a highly cost effective way to engage your customers, but only if they see and open your...

Sorry, but you can’t prevent people price shopping by masking product codes

When I see competitors’ marketing messages, I’m often impressed, inspired and intrigued – all good things that help us raise...

Perfect supplier website

What do distributors want from a supplier website?

Promotional product suppliers have a huge potential field sales force, with an estimated 23,897 distributors in the United States –...

3 Types of Nightmare Clients and How to Deal with Them

3 Types of Nightmare Clients and How to Deal with Them

No business is exempt from them. They come in all different shapes and sizes. They’re (dun, dun, dun)… Your nightmare...

4 easy – and free – ways to improve the customer experience on your website

4 easy – and free – ways to improve the customer experience on your website

According to a recent survey by IntelliResponse, nearly 70% of customers say company websites are the first place they look...

Grow online sales

Top 10 ways to grow sales of promotional products

If you’re a newcomer to the promotional products industry, and looking for a good foundation from which to start selling...

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