Marketing

Website construction

5 Ways to Make Your Promotional Products Website Work Better

Promotional product distributors have a problem. You’re selling the same products at the same price as 22,000 other companies –...

How often should I email someone?

How often should you send marketing emails?

Finding the right frequency can be a delicate balance. You know you need to communicating with the people on your...

Social media or email marketing?

Email marketing or social media – where should you invest your time?

A frequent sentiment I hear from promotional product distributors and sign shops is that they have a great audience on...

How to win at Google

Play the game of visibility – how to win at Google

Having higher visibility in searches is key to getting your business found. But exactly how do you improve visibility on...

email marketing, constant contact, email analytics, promotional distributor, sign shops, promotional suppliers, how to

How to measure the success of your email marketing

Email marketing is the most cost effective way to reach potential clients and maximize existing ones. But two-thirds of campaigns...

Build online credibility

10 Website Hacks to Boost Online Credibility

As a promotional products distributor or sign shop, you’ll have done your fair share of research on how to separate...

Segmenting database

5 ways to cut through the noise and get your customers’ attention

Email marketing is a highly cost effective way to engage your customers, but only if they see and open your...

SEO for promotional distributors

SEO Tips For Small Businesses – Part One

My Inbox is typically flooded with questions from Promotional Product Distributors and Sign Makers asking how they can stand out...

Pinterest Pinning

Stay pin-sharp to succeed – Pinterest for small business owners

If you know anything about the social media platform Pinterest, you may see it purely as a digital dreamland –...

Email Marketing

Starting from scratch: how to build a successful email marketing program

Email marketing delivers the highest return on investment of any online marketing medium, but how do you get started? In...

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