marketing

Newsworthy Press Releases

5 tips for writing press releases that actually get read

What’s the point of a press release? You’re hoping to gain exposure for your business, while the publisher is looking...

how to sell promotional products, getting started as promo distributor, promotional distributor, selling

How to sell promotional products eBook download

Are you just starting out in the promotional products industry? Or, perhaps you’re a veteran looking for fresh ideas to...

2016 business goals, how to succeed in 2016, 2016 marketing, 2016 goals promotional distributors, 2016 goals sign makers

How to succeed in 2016 in five easy steps

The New Year is upon us, which means it’s time to start preparing your yearly business marketing plans. Understandably, for...

promo consultant, promo distributor, promotional distributor, consultant,

Stop giving your time away for free: How to sell your services as a consultant

Selling on price is a hard-to-achieve strategy in the promotional products industry. It’s possible to succeed if you have an...

SEO for promotional distributors

SEO Tips For Small Businesses – Part One

My Inbox is typically flooded with questions from Promotional Product Distributors and Sign Makers asking how they can stand out...

Pinterest Pinning

Stay pin-sharp to succeed – Pinterest for small business owners

If you know anything about the social media platform Pinterest, you may see it purely as a digital dreamland –...

Price Value Scale Concept

Stop losing business on price: How to make customers less price-sensitive

High price sensitivity definition: The degree to which the price of a product affects consumers purchasing behaviors. All too often...

Branding Word Concept

How your logo can help you close more sales

Did you know the that something as simple as the text, colors and shapes you use in your logo and...

People Buy From People They Trust Reminder Message

5 Things Your Sign Website Needs To Build Instant Trust With Customers

Your website’s appearance goes more than skin deep. 94% of people cite bad design as their number one reason for...

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