The Pinterest Analytics Update: How do You Benefit?

Why is Pinterest Important?

Pinterest, the ‘dream board’ social media platform, is currently operating with 70 million users (Source: ExpandedRamblings).

Though Pinterest has less active monthly users than the top-dog social media platforms, the creative platform drives more traffic to blog publishers than Twitter, YouTube, LinkedIn, and Google+.

Pinterest is anything but a petty social media site, when used efficiently, Pinterest can drive mass amounts of traffic to your website and reel in the ‘hot’ leads.

The primarily image-based social media platform is an incredible tool for promoting your products and services with a ‘see how our product can fit into your lifestyle’ tactic as opposed to a ‘buy our product right now’ tactic, which is always a great business tactic.

What’s New With Pinterest?

Just last year, Pinterest announced the incorporation of Pinterest Business Pages onto their platform, which tempted digital marketers to create profiles in hopes of attracting impressions from the infinitely increasing platform of users. Shortly afterwards, to promote their new ‘Pin It Button’ they introduced Pinterest Analytics into the mix, which allowed business profiles to track the effectiveness of their pins, with basic analytics tools.

On Tuesday (August 26th, 2014), Pinterest released an analytics update, which features data analysis for practically every angle of your business pins. The update release was scheduled in advance, though this didn’t prevent the lofty anticipation of the tech industry and digital marketers alike.

This update includes features that significantly improve the Pinterest business experience, and you need to be aware of each one.

he New Pinterest Analytics Features

The new analytics features are vast and extremely beneficial to your business’ social media marketing strategy. They include the following:

  1. Average daily impressions and views
  2. Average daily repins and clicks
  3. Average monthly viewers and engagement
  4. The top interests of your audience
  5. Boards which feature one or more of your pins
  6. Brands your audience follows on Pinterest
  7. Average daily impressions of pins from your website
  8. Average daily viewers of the pins from your website
  9. Top pin impressions (from the last 30 days)
  10. Your top pinners’ location (both country and city)
  11. The gender of your top pinners
  12. The primary language of your top pinners
  13. Traffic flow from your ‘Pin It’ button
  14. The primary device on which your audience pins your pins

As you can see, the vast categories of analytics reach farther than any other on-site social media analytics feature.

How Does the Pinterest Analytics Update Benefit Your Small Business?

You now have the capacity to understand how many impressions and views your pins receive on a daily or monthly basis, the gender, location, and personal interests of your audience as a whole, the effectiveness of the ‘Pin It’ button on your website as well as the frequency of traffic from your website to to Pinterest and the frequency of traffic from Pinterest to your website.

From this large database of analytical information that has been extracted from your business profile, you have a firm bedrock upon which to build your Pinterest strategy and renovate your existing marketing strategy.

If you utilize Pinterest Analytics to its maximum capacity, you will significantly increase your content reach and augment your online following.

No matter if you own a small business with a narrow target audience, you can utilize Pinterest analytics to determine cross-interests among your audience and in turn, develop a more comprehensive marketing strategy including an in-depth target audience analysis!

Ways to Utilize Pinterest Analytics to Boost Engagement

  • Determine which category of pins are most popular to your audience and cater to this category.
  • Create Pinterest boards based on the interests of your followers, and pin to them frequently.
  • Observe the pins that have elicited the most ‘repins’ and ‘likes’ over the past week, month, or all time, and upload similar pins to augment your overall impression reach.
  • Create a Pinterest catered to the category of which you receive the most pins. Analyze the impressions and engagement.
  • If you have not already, install the ‘Pin It Button’ onto your website and monitor the amount of pins, pinned from your website.
  • Monitor the various brands that your audience follows and mock your business profile from their most effective boards.

I highly encourage you to take advantage of the Pinterest Analytics update over the next couple of months; explore the platform and determine in which direction your small business needs to move in order to create a highly efficient Pinterest marketing strategy.

If you have any questions, at all, about the Pinterest Analytics update, feel free to comment below.

Until then, have a Pinteresting day!

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