Google Penguin 3.0 Update: A Brief Overview


If you’re a news junkie, like myself, you spend hours and hours sifting through online tech, business, entertainment, and political articles.

Online tech curators such as TechCrunch, Search Engine Land, Wired, and more, seem to constantly report on Google search engine updates.

This is both great and awful.

The excessive updates exemplify Google’s attempt to say ‘thank you’ to their users, by providing them with an enjoyable online experience. This Internet powerhouse is constantly aiming to improve their product with little tweaks, which is pretty much the most you can ask from a huge corporation.

These updates are simultaneously awful because, well, we are expected to keep up or die a brutal death on page 27 of Google search.

Luckily, you have tech-freaks like myself and everyone else who drools whilst reading Wired articles, to reveal the facts and the pros, and the cons of each Google update.

Which brings me to the subject of this article…

Google Penguin 3.0 Update

Who does Penguin 3.0 affect? 

Penguin 3.0 affects all businesses, individuals, or organizations who have a website or blog.

What does the Penguin 3.0 update actually do?

The Penguin 3.0 update essentially aims to eliminate those really tricky Internet trolls who metaphorically skip around the web, spamming everyone in sight. Google absolutely despises spammers, and rightly so, they suck.

Anyone who violates the Webmaster Linking Guidelines will be severely penalized by way of old-school torture devices (JK, but seriously, you will be penalized).

Here are the major linking guidelines; I suggest you take notes:

  • There will be no buying or selling of links that pass PageRank (Google’s algorithm for managing the ‘top’ pages on Google)
  • There will be no excessive link trades (no black market link trading, people)
  • There will be no marketing campaigns that incorporate excessive spam anchor-linking (words with URL hyperlinks)
  • There will be no usage of automated services which create spammy backlinks to your website(s)
  • There will be no segments of text with excessive anchor text (i.e. Halloween is around the corner. Have you received your costume yet? You could be a goblin, a witch, a Succubus, and more. This scary holiday is not for the faint of heart.)
  • There will be no low-ranking directory or bookmark links to your site
  • There will be no embedding of low-quality links in widgets on your website and blog
  • There will be no embedding of low-quality links in your website/blog header or footer
  • There will be no embedding of low-quality links in your comments on websites, blogs, or social media

When was this update released? When does it take effect?

The Google Penguin 3.0 update was officially released on Monday, October 20th, but it began to roll out on Friday, October 17th.

Where are we going to see the effects of this update?

Businesses that are attempting to make adjustments to their website, blog, and marketing strategy for the current Penguin 3.0 update will not be able to determine the effectiveness of their changes until the next Penguin rollout. However, those who have made adjustments for the Penguin 2.1 update, which was released on October 4th, 2013, will finally be able to study the results of their changes. In my opinion, this sounds a little absurd… But hey, sometimes we have to jump with ‘blind faith.’

Why did Google release this update?

This update was aimed to reward businesses, bloggers, organizations, and the like for creating and producing great content, and approaching SEO the ‘right’ way (organic linking). Plus, it was about time that the Google Penguin algorithm had an update, since it has been an entire year.

How can we adjust our business marketing to benefit from this update?

The Google Penguin 3.0 update is pushing businesses, individuals, and organizations to boost their SEO in a healthy, non-spammy sort of way. Here are 10 tips for boosting your PageRank on Google, without irking the Big Man:

  • Link back to your website through your blog, your social media platforms, and guest bloggers
  • Create a list of keywords for your brand, and use these words as much as you can throughout your website, blog, and social media platforms
  • Backlink to relevant blog posts within your blog and backlink to pertinent website pages
  • Brainstorm a list of products and services you use for your business, and write testimonials for your favorite services. When sending the company these testimonials, ask if they would include your website/blog URL. Free backlink!
  • Share your discounts and offers on social media; people love discounts, and they are more inclined to share these online.
  • If you donate to a charity as a business, most of the time the organization will mention their benefactors and will include your website URL. Two positives!
  • Make sure your company is listed in the major online directories: Yahoo!, Google+, Yelp, etc.
  • Remain active on Google+
  • Update your website with new content as much as possible
  • Share your site or blog on social bookmarking sites: Digg, StumbleUpon, Hub Pages, etc.

Good luck and respect the man in the snazzy tuxedo!

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