Trade Only News: US Team Hires 2 New VPs!

Trade Only Welcomes VP of Sales and Marketing and VP of Customer Success and Operations

Philip Shehadeh, newly appointed VP of Sales and Marketing, joins the Trade Only team at an important time. His appointment coincides with the growth of Trade Only’s e-commerce solution and order management technology, STORE and VISION, as well as the introduction of PromoServe 5.0, Trade Only’s enterprise business management Philip Shehadehsuite.  Previously, Philip served as the VP of Sales and Marketing for an e-commerce solution provider catering to the promotional product industry, WebJaguar, where he substantially contributed to their growth and overall market strategy. At Trade Only, Philip will coordinate sales and marketing initiatives, drive demand for products and services, and identify new vertical market opportunities as well as strategic partners. “I welcome the opportunity to be part of an innovative organization with deep roots and brand recognition,” said Shehadeh. “At a time when Trade Only is positioned for substantial growth, I look forward to contributing significantly to their continued success.”

Dennis Fox is Trade Only’s new VP of Customer Success and Operations, a unique but crucial role for the software company. Dennis’ role is to ensure that customer satisfaction reaches an all-time high in 2015, while managing the customer service and data teams.  Dennis FoxDennis has been in the SAAS industry for the past 15 years, previously as Director, Web Services (GM of Smarsh Sites) with Smarsh, and then with LiveOffice/AdvisorSquare (Acquired by Symantec) where he was responsible for defining and executing the Web Services strategy.   “I am very excited to be a part of the team at Trade Only, and I look forward to ensuring the success of our clients and their experience”, said Fox.

Trade Only USA’s President Julie Henderson has faith that Philip and Dennis will significantly impact the success of Trade Only in 2015: “With so many exciting opportunities in front of us, I am thrilled to have Philip and Dennis join our organization.  In addition to their impressive backgrounds and accomplishments, Philip and Dennis’ enthusiasm and drive for success make them perfect fits for the Trade Only team.”

About Trade Only

Trade Only supplies cloud-based services to distributors and suppliers of promotional products and corporate apparel, including product research, business management software and eCommerce websites. Founded in

2003, and with offices in the UK, Canada and the USA, Trade Only is committed to supplying small business owners with enterprise level services with a low monthly fee.

About the Author


Parris WellsParris Wells is the Director of Digital Marketing at Trade Only Inc. She manages the Trade Only Blog, maintains a presence on social media, stands as the face of Trade Only video content, and more.

Parris is a UCLA graduate with a BA in English.

No Responses to “Trade Only News: US Team Hires 2 New VPs!

  • Many thanks for your review of things, very interesting and useful article on e-commerce.

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