Why You Should Attend Trade Shows

One of the greatest needs of any business is to be seen and heard by prospective clients. In a world where the Internet is now the forefront of many businesses, more traditional forms of communication have been deemed primitive by some. Trade shows, however, are far from a thing of the past.

Although they present some challenges due to travel time and cost, the benefits easily outweigh the expenses, even for smaller companies with limited budgets.

Here are the top 5 reasons you should exhibit at / visit trade shows:

  • Meet new or existing suppliers – Trade shows are a great way to establish as well as nurture relationships with suppliers. They’re also ideal for identifying new products for your clients. Go with an open mind and don’t just seek out your usual suppliers – you never know where the perfect product might be hiding!
  • Product demonstration – Trade show attendees are there to try out new products and services, so it’s an opportune time to see which products they’re most interested in. Attendees are able to touch, feel, hear and see how your product or service in person. Something that the Internet, no matter how hard it may try, can never quite replicate.
  • Buying power  According to a report from the Center for Exhibition Industry Research, 81 percent of trade show attendees have buying authority. Meaning more than 4 out of 5 delegates attending have money to spend.
  • Social Media hype – Trade shows give you another opportunity to reach out via social media to talk up your company. You can tweet about the offerings at your booth, post photos or a message on your Facebook page about your latest product/service that you’re offering.
  • Educational opportunities – Through attending and/or exhibiting trade shows you’re able to better understand the challenges and trends in your industry. Educational speakers and industry experts share their knowledge during speaking engagements. As a result you can strengthen your business strategy, better position yourself to your clients, and make moves to stay ahead of the competition.

Trade shows are often the first step towards building long-term business relationships. On average, company sales are influenced for two years after the show by the contacts made at that show! So do a little research and register for the next relevant trade show and see how it can positively affect your business.

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