Starting from scratch: how to build a successful email marketing program

Email marketing delivers the highest return on investment of any online marketing medium, but how do you get started?

In this webinar, recorded live on September 17, 2015, our friends at Constant Contact partnered with us to show small business owners:

  • why email marketing works
  • what not to do
  • how to grow your email list
  • how to keep people engaged

The slides from the webinar are available here:
[slideshare id=52906591&doc=startingfromscratch-howtobuildasuccessfulemailmarketingprogramme-150917192112-lva1-app6891]

The recording of the live webinar is available here:

Customer Focus and Constant Contact

Customer Focus now offers an integration with Constant Contact, allowing users to synchronize their contacts between the two systems.

Customer Focus allows users to add custom marketing tags to customer records, to segment customer and prospect records by location, industry, ‘prefers eco-friendly’, ‘has exhibition in October’, ‘likes golf’ etc.

These lists of customers are also transferred to Constant Contact, facilitating the creation of highly targeted email messages which are much more effective than ‘one size fits all’ messages.

To find out more, visit

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