5 ways to cut through the noise and get your customers’ attention

Email marketing is a highly cost effective way to engage your customers, but only if they see and open your emails!

With people receiving an average of 121 business emails every day, even if you avoid the spam filter, there’s still a good chance your email will be overlooked, ignored or deleted.

We teamed up with Tamsin Fox-Davies at Constant Contact to show you 5 ways you can get your customers’ attention – from segmenting your database to writing subject lines that demand to be opened!

With examples and suggestions specifically aimed at promotional product distributors, this is an excellent learning opportunity whether you’re an experienced email marketer or just starting out.

The live webinar took place on October 1, 2015, and can be viewed here:

The slides from the presentation are available here:

[slideshare id=53463625&doc=5waystocutthroughthenoiseandgetyourcustomersattention-customerfocus-tamsinfox-davies-151002132435-lva1-app6892]

Customer Focus and Constant Contact

We’ve partnered with the Constant Contact team to make it easy to create targeted lists of customers. When you use Customer Focus Ultimate, you’re collating a huge amount of useful information about your customers, from what they’re interested in, to how often they buy, their industry, size, likes and dislikes.

That information can be seamlessly transferred to Constant Contact in the form of lists, for example, ‘healthcare’, ‘buys apparel’, ‘loves special offers’. With one click you can update or create a new list in Constant Contact, and then use Constant Contact to send them a professional, mobile optimized email promotion that really speaks to their needs.

Learn more at www.customerfocus.com/constantcontact.

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