How to measure the success of your email marketing

Email marketing is the most cost effective way to reach potential clients and maximize existing ones. But two-thirds of campaigns prove to be inefficient. Why?

We teamed up with Tamsin Fox-Davies at Constant Contact to show you how to effectively measure the success of your email marketing, so you can make sure what you’re doing has some value and ultimately leads to higher sales. We take a look into the specific analytics that you should be monitoring and how to use that information to improve your email marketing efforts.

The live webinar took place on October 15, 2015, and can be viewed here:

The slides from the presentation are available here:

[slideshare id=54032211&doc=goodbetterbest-howtomeasurethesuccessofyouremailmarketing-tamsinfox-davies-constantcontactslidestosh-151016155812-lva1-app6891]

Customer Focus and Constant Contact

We’ve partnered with the Constant Contact team to make it easy to create targeted lists of customers. When you use Customer Focus Ultimate, you’re collating a huge amount of useful information about your customers, from what they’re interested in, to how often they buy, their industry, size, likes and dislikes.

That information can be seamlessly transferred to Constant Contact in the form of lists, for example, ‘healthcare’, ‘buys apparel’, ‘loves special offers’. With one click you can update or create a new list in Constant Contact, and then use Constant Contact to send them a professional, mobile optimized email promotion that really speaks to their needs.

Learn more at

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