5 spring cleaning tips for your websites

After a long winter, our houses and cars are often in need of a little freshening up. The same is true for our websites, and spring is the ideal time to update them. Having an updated website is going to boost one of the most important aspects of your business – your credibility. Being credible means people feel like they can trust you.

But let’s be honest, you’re probably busy and don’t have time to check every single aspect of your website. To help guide you, Customer Focus put together 5 spring cleaning tips for your website.

about us, website content, website story, 1.) Scrub your content

Websites are one of those things that take a lot of upfront work. And once you get it up and running (if it’s doing the job correctly), then you probably think you don’t need to make many changes to it. However, you should be skimming your website content at least once a month for necessary changes. This includes your ‘about us’, landing pages, and forms.

You may have had an awesome winter sale, but if you still have the December coupon advertised on your homepage in March, then that could make you seem less credible and not very put together.

Key takeaway: Add a calendar with any events that you may be attending so customers can follow you. Update your about us page with new pictures of your office or staff. Make sure your product pictures and descriptions are all current. And remove any old advertisements or specials that may be lingering from past holidays.

2.) Sweep your website design

Technology is always changing. So what’s relevant today could be old news by tomorrow. Which is why it’s important to always have at least 3-5 contemporary brands that you follow closely. See what they’re doing with their website, and try to take notice of how often they’re updating their design. It’s important to do this so you don’t seem outdated, and it can be fun to play around with different templates to see if you’re customers respond differently.

3.) Dust your details

This includes the small things like making sure your links to your social media badges are working correctly, updating employee bios and photos, having updated contact information and making sure there are no broken links on any pages.

call to action, CTA, website forms,4.) Tidy up your call-to-action

When customers visit your website, what action do you want them to take? To call, order, or submit?  It’s vital that you’re playing around with different call-to-actions to see which resonates best with your target audience. For example, is you have a contact form that you want them to fill out, rather than using ‘submit’, switch it to ‘Please contact me’. The slightest changes can often make the biggest difference on your lead generation.

5.) Shake out your SEO

Alt TagsSEO is what increases your chances of being found when a customer searches for a product or service like yours in a search engine such as Google or Bing. In other terms, if they’re searching to find what they need and you don’t show up, you don’t exist.

Think content. Include relevant terms that your customers will be searching for into your website. For example, try something like this: “Promotional Distributor dedicated to helping local dentists, serving all of Orange County, including Costa Mesa, Irvine, Newport Beach…”

A great way to come up with key terms to include into your website is to ask yourself, “What key words would my customers use to google their problems?” Once you answer that question, incorporate those key terms into your “About us” page.

Can we help you?

At Customer Focus we specialize in creating beautiful, custom websites for promotional product distributors and sign makers. You can sign up for a free trial here, or contact us with your requirements to see if we’re a good fit.

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