Why we love image (and you should too!)

We’ve all heard the saying “a picture is worth a thousand words”. But is there real value in using images to promote and win more business? We certainly believe so and here’s why we think you should too!

We are visual beings

Images inspire and help us learn, this is due to a large percentage of the human brain being dedicated to visual processing. In fact, when we see an image our brain analyses it within a very short amount of time, we are then able to recognize a familiar object within 100 milliseconds.

Think about this blog, for example: did you look at the image or the words first?

So how and why should you use images to win more business?

Make a good first impression

Your website is probably going to be a customer’s first touching point with you. If your website is unclear about what you do and includes low-resolution shoddy photos, what is that going to say about the quality of products they expect to buy from you? It’s therefore important to have an easy to use website which includes high definition images of your products to drive higher engagement and sales.

Need a new website? Our Customer Focus eCommerce websites can give you a shopping cart enabled, SEO friendly website that’s ready to start taking orders and even allows your customers to personalize your product images for themselves.

Make your quotes stand out

Visuals are a great way of grabbing your customer’s attention and showing the quality of your products rather than just talking about them.

Have you just taken some exciting new shots of your products? Why not share a selection you think would be a good fit for your customer? Or why not go one step further and create the most realistic virtual samples branded with their own logo using one of our Technologo subscriptions!

The social age

We live in the age where a large percentage of the population have camera phones and other photo devices at their fingertips – in their pockets even! The likes of Facebook, Twitter and Instagram have all embraced the visual medium and have made it easy to upload and share images and photos online instantly.

Social isn’t just about promoting yourself though… It’s about gaining interaction, all while appearing relatable and upcoming to your customers. The use of images is a great way for you to jazz up any boring sales messages, especially on Twitter which only allows 140 characters of text, which can make it difficult to convey a complex message. With an image, you can help explain things without taking up too much space.

Get involved

As you can see, images play a big role in both promoting and winning business so it’s best to not to fall behind the competition and invest the appropriate time, money and resource. So why not start improving your image today?