Why we love colour! (infographic)

I recently came across a quote “colours speak louder than words” and it got me thinking. It has long been believed that colour can dramatically affect moods, feelings, and even emotions. Certain colours have even been associated with increased blood pressure, increased metabolism, and eyestrain. But is there any truth behind it? If so, can these influences subconsciously affect our buying habits? According to research by the Fast Company, a massive 84.7% of consumers cite colour as the primary reason they buy a particular product.

But is there real value in using colour to promote and win more business? We certainly believe so and here’s why we think you should too!

We are visual beings

Colours inspire and help us learn, this is due to a large percentage of the human brain being dedicated to visual processing. In fact, when we see a colour and have a positive reaction our brain analyses it within a very short amount of time.

Think about this article for example: were you drawn in by the bright colours of the infographic or the words first? According to the Fast Company’s research, people make a sub-conscious judgement about an environment or product within 90 seconds of initial viewing. Between 62% and 90% of the assessment is based on colour alone.

The social age

We live in the age where a large percentage of the population have mobile phones and other electronic devices at their fingertips – in their pockets even! The likes of Facebook, Twitter and Instagram have all embraced the visual medium and have made it easy to upload and share images online instantly.

The use of colour is a great way for you to jazz up any boring sales messages. With an image using the right colours, you can help explain things without taking up too much space and gain interaction, all while appearing relatable and upcoming to your customers.

Understanding the choice of colour

Understanding your customers’ connections to certain colours could increase the effectiveness of your company’s branding methods. Warm colours, for example, cause the active emotions while cold colours create a want for comfort. It’s important to match the colour to the product in question. For example, if you are advertising a food product, it is not desirable to use a so-called “non-edible” colour like blue.

So how and why should you use colour?

A good place to start is your company logo. The right choice of colour can be a great way of grabbing your customer’s attention and conveying the quality of your service to build trust and a positive attitude. This should then be followed through to your products, services and marketing.

When choosing your colour pallet, you have to imagine how that will look on the product packaging, in catalogues, on your website and television. Not all colours look equally good in different situations. So is it time to relook at your branding colours and make new decisions?

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