3 steps for measuring your email success and planning for 2019

With the holiday season upon us and the new year fast approaching, knowing whether you have had a successful time in terms of marketing can be a daunting task to calculate.

Whether you’re looking to increase sales or motivate your team in the new year, it’s always best to take a look back at the holiday season to see how effective your marketing techniques were, so you can set realistic goals for the new year.

So why not get a jump start now and start the process!? Luckily we’ve made it easy for you! Follow our three easy steps to measure your holiday email marketing success and start fresh in the new year.

  1. Review your email results from the holiday season and the whole of 2018.

Here are some questions that you can ask yourself:

Which of my email campaigns have generated the highest and lowest open and click-through rates over the festive season?

On what days and times were the highest performing emails sent?

What subject lines did the highest and lowest performing emails have?

Did they create a sense of exclusivity or urgency?

What tactic seems to have worked better for my target audience?

Did one address book perform better than another?

Once you’ve asked all these questions, carry over all the best bits from your campaigns and see if you can beat your successes in the new year.

  1. Plan, plan, plan.

There’s no better way to start the new year than with a fresh marketing plan.

Make sure you take note of all the key dates throughout the year: this includes holidays, exhibitions you’re attending or new product launches. Having a full understanding of what’s to come is the foundation of a successfully marketed year.

Use your analysis of your emails from the holiday season and 2018 to brainstorm positives to keep and also some ways you’ll make adjustments for next year. Depending on what email platform you use, you may be able to compare emails from last year side by side. How can you improve on these creatives? Were they cohesive with each other? Now’s the time to work on building on your brand identity and making sure you plan well thought out campaigns that follow through with a united message.

  1. Set tangible goals.

Hopefully you already take note of your growth from email marketing from year to year, but if you don’t already this is the perfect time to start. Knowing these statistics can help you set realistic goals to coincide with your marketing budget and plan for the year ahead. Maybe you want to increase your email marketing revenue by five percent next year? Great. Now you have a tangible goal to work towards. Remember though it’s brilliant to be enthusiastic and ambitious with your target but it’s also important to be realistic.

We wish you all the success in 2019 with your fabulous marketing plans!

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