Articles by Industry

Grow your network

6 ways to grow your email subscriber list

Email marketing is to small business owners what lightsabers are to Jedi – an incredibly effective tool that you can...

2016 business goals, how to succeed in 2016, 2016 marketing, 2016 goals promotional distributors, 2016 goals sign makers

How to succeed in 2016 in five easy steps

The New Year is upon us, which means it’s time to start preparing your yearly business marketing plans. Understandably, for...

promo consultant, promo distributor, promotional distributor, consultant,

Stop giving your time away for free: How to sell your services as a consultant

Selling on price is a hard-to-achieve strategy in the promotional products industry. It’s possible to succeed if you have an...

Website construction

5 Ways to Make Your Promotional Products Website Work Better

Promotional product distributors have a problem. You’re selling the same products at the same price as 22,000 other companies –...

Niche Marketing

How to win business when you’re not the cheapest or the best

To become a market leader, you can be the cheapest, you can offer the best product, or you can provide...

Why signs work infographic

The power of signage [infographic]

Signs are usually sold to people who know they want a sign. Sounds obvious, right? But sign shops can, and...

How often should I email someone?

How often should you send marketing emails?

Finding the right frequency can be a delicate balance. You know you need to communicating with the people on your...

Segmenting database

5 ways to cut through the noise and get your customers’ attention

Email marketing is a highly cost effective way to engage your customers, but only if they see and open your...

Sorry, but you can’t prevent people price shopping by masking product codes

When I see competitors’ marketing messages, I’m often impressed, inspired and intrigued – all good things that help us raise...

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