Articles by Industry

Stop losing business on price: How to make customers less price-sensitive

High price sensitivity definition: The degree to which the price of a product affects consumers purchasing behaviors. All too often...

Perfect supplier website

What do distributors want from a supplier website?

Promotional product suppliers have a huge potential field sales force, with an estimated 23,897 distributors in the United States –...

5 Things Your Sign Website Needs To Build Instant Trust With Customers

Your website’s appearance goes more than skin deep. 94% of people cite bad design as their number one reason for...

3 Types of Nightmare Clients and How to Deal with Them

3 Types of Nightmare Clients and How to Deal with Them

No business is exempt from them. They come in all different shapes and sizes. They’re (dun, dun, dun)… Your nightmare...

4 easy – and free – ways to improve the customer experience on your website

4 easy – and free – ways to improve the customer experience on your website

According to a recent survey by IntelliResponse, nearly 70% of customers say company websites are the first place they look...

Grow online sales

Top 10 ways to grow sales of promotional products

If you’re a newcomer to the promotional products industry, and looking for a good foundation from which to start selling...

3 Ways To Get Closer to Your Sign Customers

3 Ways To Get Closer to Your Sign Customers

Ever received a promotional email featuring exactly the kind of products you were thinking of buying? Once you got past...

Business healthcheck

Quiz: How Healthy Is Your Business?

  Are you a promotional product distributor who thinks you and your team have it all figured out? Take this fun...

Distributor of the Future

The Distributor of the Future [Infographic]

The promotional products industry is changing. Buyers are getting younger, and increasingly going online for their purchases, or at the...

Promo Industry Influencers

Industry experts weigh in on the questions that matter

We asked some of the most successful and influential people in the promotional products industry for their take on the...

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