Articles by Industry

Sorry, but you can’t prevent people price shopping by masking product codes

When I see competitors’ marketing messages, I’m often impressed, inspired and intrigued – all good things that help us raise...

Stop losing business on price: How to make customers less price-sensitive

High price sensitivity definition: The degree to which the price of a product affects consumers purchasing behaviors. All too often...

Perfect supplier website

What do distributors want from a supplier website?

Promotional product suppliers have a huge potential field sales force, with an estimated 23,897 distributors in the United States –...

5 Things Your Sign Website Needs To Build Instant Trust With Customers

Your website’s appearance goes more than skin deep. 94% of people cite bad design as their number one reason for...

3 Types of Nightmare Clients and How to Deal with Them

3 Types of Nightmare Clients and How to Deal with Them

No business is exempt from them. They come in all different shapes and sizes. They’re (dun, dun, dun)… Your nightmare...

4 easy – and free – ways to improve the customer experience on your website

4 easy – and free – ways to improve the customer experience on your website

According to a recent survey by IntelliResponse, nearly 70% of customers say company websites are the first place they look...

Grow online sales

Top 10 ways to grow sales of promotional products

If you’re a newcomer to the promotional products industry, and looking for a good foundation from which to start selling...

3 Ways To Get Closer to Your Sign Customers

3 Ways To Get Closer to Your Sign Customers

Ever received a promotional email featuring exactly the kind of products you were thinking of buying? Once you got past...

Business healthcheck

Quiz: How Healthy Is Your Business?

  Are you a promotional product distributor who thinks you and your team have it all figured out? Take this fun...

Distributor of the Future

The Distributor of the Future [Infographic]

The promotional products industry is changing. Buyers are getting younger, and increasingly going online for their purchases, or at the...

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