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Customer Loyalty

How to build a loyal customer base

I’m sure I don’t have to tell you how important repeat, loyal customers are to your success. Turning one-time shoppers...

How to win at Google

Play the game of visibility – how to win at Google

Having higher visibility in searches is key to getting your business found. But exactly how do you improve visibility on...

email marketing, constant contact, email analytics, promotional distributor, sign shops, promotional suppliers, how to

How to measure the success of your email marketing

Email marketing is the most cost effective way to reach potential clients and maximize existing ones. But two-thirds of campaigns...

Build online credibility

10 Website Hacks to Boost Online Credibility

As a promotional products distributor or sign shop, you’ll have done your fair share of research on how to separate...

Segmenting database

5 ways to cut through the noise and get your customers’ attention

Email marketing is a highly cost effective way to engage your customers, but only if they see and open your...

Sorry, but you can’t prevent people price shopping by masking product codes

When I see competitors’ marketing messages, I’m often impressed, inspired and intrigued – all good things that help us raise...

SEO for promotional distributors

SEO Tips For Small Businesses – Part One

My Inbox is typically flooded with questions from Promotional Product Distributors and Sign Makers asking how they can stand out...

Pinterest Pinning

Stay pin-sharp to succeed – Pinterest for small business owners

If you know anything about the social media platform Pinterest, you may see it purely as a digital dreamland –...

Email Marketing

Starting from scratch: how to build a successful email marketing program

Email marketing delivers the highest return on investment of any online marketing medium, but how do you get started? In...

Stop losing business on price: How to make customers less price-sensitive

High price sensitivity definition: The degree to which the price of a product affects consumers purchasing behaviors. All too often...

Perfect supplier website

What do distributors want from a supplier website?

Promotional product suppliers have a huge potential field sales force, with an estimated 23,897 distributors in the United States –...

Selfish Selling

It’s not all about you on the long road to selling

Being an effective sales person is crucial to your business success, that part is obvious: sell more products, make more...

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