promotional products

promo consultant, promo distributor, promotional distributor, consultant,

Stop giving your time away for free: How to sell your services as a consultant

Selling on price is a hard-to-achieve strategy in the promotional products industry. It’s possible to succeed if you have an...

How To Position Yourself As An Expert So You Can Charge More

In every buying decision, customers want to find an expert who has a proven solution and track record. And when...

Google Analytics: A Beginner’s Guide for Small Businesses

I’ve seen what happens when I say ‘Google Analytics’ to some customers. There’s a bit of fear (‘ugh that sounds...

Niche Marketing

How to win business when you’re not the cheapest or the best

To become a market leader, you can be the cheapest, you can offer the best product, or you can provide...

Social media or email marketing?

Email marketing or social media – where should you invest your time?

A frequent sentiment I hear from promotional product distributors and sign shops is that they have a great audience on...

Customer Loyalty

How to build a loyal customer base

I’m sure I don’t have to tell you how important repeat, loyal customers are to your success. Turning one-time shoppers...

Build online credibility

10 Website Hacks to Boost Online Credibility

As a promotional products distributor or sign shop, you’ll have done your fair share of research on how to separate...

SEO for promotional distributors

SEO Tips For Small Businesses – Part One

My Inbox is typically flooded with questions from Promotional Product Distributors and Sign Makers asking how they can stand out...

How your logo can help you close more sales

Did you know the that something as simple as the text, colors and shapes you use in your logo and...

4 easy – and free – ways to improve the customer experience on your website

4 easy – and free – ways to improve the customer experience on your website

According to a recent survey by IntelliResponse, nearly 70% of customers say company websites are the first place they look...

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